Executive Leadership

I am a global marketing leader with more than 20 years of experience helping organisations accelerate revenue growth, enter new markets and build marketing functions that deliver measurable commercial impact.

My experience spans public companies, enterprise organisations, SaaS platforms, founder-led businesses and high-growth technology companies. Throughout my career, I have led teams across EMEA, APAC and North America, partnering closely with Product, Sales, RevOps and executive leadership to align go-to-market strategy with commercial objectives.

As former VP Marketing, Core Products at Semrush (NYSE: SEMR), I led global go-to-market strategy, product positioning and revenue growth across the company's core product portfolio. During my tenure, the business delivered 28% year-on-year revenue growth while reducing customer acquisition costs by 7%.

Today, alongside my executive leadership experience, I advise founders and leadership teams on growth strategy, market positioning, AI visibility and the evolving impact of AI-driven discovery on marketing and go-to-market models.

Executive Profile

Chief Marketing Officer (CMO) and VP Marketing leadership experience:

Former VP Marketing, Core Products at Semrush (NYSE: SEMR)
20+ years leading marketing, growth and go-to-market functions
Delivered 28% year-on-year revenue growth
Reduced customer acquisition costs by 7%
Owned annual marketing budgets exceeding $15M
Key stakeholder in $25M+ annual search marketing investment
Led teams across EMEA, APAC and North America
Built and scaled global marketing organisations
Advisor, mentor, investor and international speaker

Career Highlights

Led global go-to-market strategy for Semrush's core product portfolio, delivering 28% year-on-year revenue growth.
Reduced customer acquisition costs by 7% through improved efficiency, optimisation and commercial focus.
Owned annual marketing budgets exceeding $15M and partnered closely with finance and revenue leadership on long-term planning.
Key stakeholder in $25M+ annual search marketing investment.
Built and led globally distributed marketing teams across EMEA, APAC and North America.
Contributed to growth of Lionbridge's Global Marketing Operations services business from $10M to $20M.
Built and scaled Lionbridge's global search services business from $150K to $3M.
Led enterprise-scale programmes supporting some of the world's leading technology and consumer brands.
Recognised as one of the "Top 20 Women Making the Biggest Impact in Tech" by B2B Marketing Magazine.

Marketing Leadership Experience

1) Senior Global Director of Marketing & Search Services
2) Global Director of Search Services
3) Director of Client Services

During my time at Lionbridge, I held a series of senior leadership positions spanning global marketing, commercial growth, client services and international operations.

Key areas of responsibility included:

Global marketing leadership
Revenue and P&L ownership
International growth and market expansion
Enterprise client strategy and delivery
New service development
Go-to-market planning
Commercial growth across multinational accounts
I worked with global organisations including:
Microsoft, Apple, Intel, Oracle, Starbucks, Volvo, Marriott, British Airways, Canon and many others.

VP Marketing, Core Products

At Semrush, I owned global marketing strategy, go-to-market execution and commercial performance for the company's core product portfolio.

Key areas of responsibility included:

Go-to-market strategy
Product positioning and category development
Revenue growth and customer acquisition
Budget ownership and commercial planning
Cross-functional leadership across Product, Sales and RevOps
Global team leadership
Marketing performance and growth strategy

Founder & Managing Director

Through Luminosity Digital, I advise founders, leadership teams and organisations on:

Go-to-market strategy
Revenue growth
Marketing leadership
Brand positioning
Customer acquisition
International growth
AI visibility and discovery strategy
I support organisations navigating changing customer behaviour, AI-driven discovery and evolving growth models.

Industry Leadership

Beyond my executive leadership roles, I remain actively involved in supporting the wider marketing and technology community.

Founder & Host – SearchMasterMind

I founded SearchMasterMind.org, an invite-only international community and event series for senior digital marketing leaders. The community brings together experienced practitioners from around the world to share knowledge, discuss industry trends and build meaningful professional relationships.

Additional Leadership Activities

Angel Investor, Awaken Angels
Enterprise Ireland Mentor (New Frontiers Programme)
International Conference Speaker
Awards Judge across global marketing and technology awards programmes

Executive Opportunities

I am currently actively looking into my next permanent FTE challenge. If you are looking for an ambitious leader to partner with your executive team and take full ownership of brand equity, global demand generation, and the marketing budget, let's connect - see links below.

I am very open to discussions regarding:

Chief Marketing Officer (CMO) opportunities
VP Marketing and SVP Marketing leadership roles
Advisory and board positions
Fractional executive engagements
Speaking and industry leadership opportunities

If you would like to discuss an opportunity, please connect with me via the Contact page

or LinkedIn.