
Aoife McIlraith is the owner of Luminosity Digital marketing consultancy and founder of speakerlineup.com and runs searchmatermind.org
Aoife McIlraith
Bio
Senior Digital Leader
An senior leader and international digital and search consultant. 22+ years international marketing, strategy and operations. Helping brands get the Right Content, to the Right Audience, at the Right Time to Drive Sales.
Aoife was recognized among the “Top 20 Women making the biggest impact in Marketing Tech” by B2B Marketing Magazine (2019).
Specializing in strategy and search, she spent over 15 years working with global brands, building multilingual digital SEO and marketing content strategies for both B2B and B2C global brands. She has worked for publicly traded companies in senior leaderships roles like: VP of Product Marketing , Semrush and Senior Global Director of Marketing operations with Lionbridge.
Alongside digital expertise, Aoife's senior leadership includes managing global, multicultural teams of over 200. She has owned client enterprise level global website publishing programs for 3 major global brands, 25+ languages and publishing teams in 6 countries, over 4 continent.
Localization experience of up to 100+ languages for a single client.
International Speaker and
Industry Judge
International conference speaker on international SEO and search for more than 10 years across Europe, America and Asia. See Speaker page for further details.
Appointed international judge for the European, UK, US Search Awards and Global Tech Awards for six plus years. See the for Judge's page for more detail.
Mentor
Aoife was appointed an approved mentor with Enterprise Ireland in 2016. Since that time she has mentored over 30 early stage Irish start ups to ensure they are viable, operational scalable, internationalisation ready and investable whilst also providing feedback on product development and digital marketing. She also frequently sits on investment panels, where start-ups participate in a "Dragon's Den" style pitch to hone their product pitch for future investment opportunities.
Education
Aoife holds two 1st class honors postgrads degrees:
Web Technologies from the National College of Ireland
Post grad in Digital Marketing from the Digital Marketing Institute





