Digital Marketer
An international digital & SEO agency owner and consultant with 22+ years international marketing. Helping brands get the Right Content, to the Right Audience, at the Right Time to Drive Sales.
Specializing in SEO, she spent over 15 years working with global brands, building multilingual digital SEO and marketing content strategies for both B2B and B2C global brands.
Aoife was recognized among the “Top 20 Women making the biggest impact in Marketing Tech” by B2B Marketing Magazine (2019).
Consultant and Agency Owner
Aoife opened Luminosity Digital in 2023 due to client demand and growth from her own consultancy "Aoife McIlraith Digital Marketing Consulting". Before starting her own agency she held the position of VP, Product Marketing with Semrush.
Alongside digital strategy she ran global web publishing operations teams for brands like Canon in European,
Starbucks world wide (excluding USA) and Intel in EMEA and APAC.
International Speaker and
Industry Judge
A regular speaker at international conferences & appointed judge for European, UK, US Search and Tech Awards for several years. See the Speaker Page for more detail.
Mentor
Aoife was appointed an approved mentor with Enterprise Ireland in 2016. Since that time she has mentored over 30 early stage Irish start ups to ensure they are viable, operational scalable, internationalisation ready and investable whilst also providing feedback on product development and digital marketing. She also frequently site on investment panels, where start ups participate in a "Dragon's Den" style pitch to hone their product pitch for future investment opportunities.
International Speaker and
Industry Judge
A regular speaker at international conferences & appointed judge for European, UK, US Search and Tech Awards for several years. See the Speaker Page for more detail.
Education
Aoife holds two 1st class honors postgrads degrees:
Web Technologies from the National College of Ireland
Post grad in Digital Marketing from the Digital Marketing Institute