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Aoife McIlraith, fractional CMO

Aoife McIlraith
Bio

Senior Global Marketing Leader | CMO Advisory | International SEO & AI-Driven Growth

I am the owner of Luminosity Digital marketing consultancy, fractional CMO, founder of speakerlineup.com and runs the top invite only, search experts events searchmatermind.org 

Linkedin Profile: /in/aoifem/

VP Marketing |   Fractional CMO 
Global Growth & Go-to-Market Leader

I’m a senior global marketing leader with over 20 years’ experience helping organisations grow, scale and compete internationally through clear go-to-market strategy, strong brand positioning and commercial marketing leadership.

I’ve worked across enterprise, SaaS, SMEs and start-ups, leading marketing strategy, digital growth and global operations in complex, fast-moving environments. I’m known for helping organisations get the right content in front of the right audience at the right moment — and for ensuring marketing activity is aligned to real commercial outcomes.

My background includes senior leadership roles with publicly listed and multinational organisations, including VP Marketing for Core Products at Semrush (NYSE: SEMR) and Senior Global Director of Marketing & Search Services at Lionbridge, where I worked closely with global brands navigating international growth, digital transformation and multilingual market expansion.

Award Winning Marketer and Founder

Founder of Award winning platform Speakerlineup.com in 2025.

Named in top 20 Women making the biggest impact in tech in 2019.

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B2B Marketing Awards 2019.jpg

Global Leadership & Scale

Across my career, I’ve led and managed large, globally distributed teams, including multicultural marketing, content, localisation and digital operations teams of 150+ people across Europe, North America and Asia.
 

I’ve led enterprise-level global website and digital publishing programmes, including multilingual content and localisation strategies across 25+ languages and complex governance models.
 

This combination of strategic leadership and operational depth allows me to bridge the gap between vision and execution, ensuring marketing strategy translates into scalable, measurable impact.

Current Work & Advisory Focus

I currently work as a Fractional CMO and senior marketing advisor, supporting SMEs and early-stage companies as they define go-to-market strategy, sharpen brand positioning and make confident growth decisions.
 

My advisory work typically focuses on:
 

  • Go-to-market and growth strategy

  • Brand positioning and digital visibility

  • Marketing leadership and decision-making

  • Preparing organisations for scale, international expansion & investment

Search, SEO & AI-Driven Visibility

Search strategy, international SEO and digital visibility have been a core part of my work for more than 15 years.

My experience sits at the intersection of search, content discoverability and global digital marketing, where I’ve advised and led programmes for B2B and B2C organisations across multiple markets and languages.

International Speaker and

Industry Judge

International conference speaker on international SEO and search for more than 10 years across Europe, America and Asia.
See Speaker page for further details. 

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Today, my work and speaking focus increasingly on how AI-driven discovery, agentic search behaviour and generative interfaces are reshaping:
 

  • How brands are found

  • How trust is established

  • How content needs to be structured for visibility

  • How go-to-market strategies must evolve for 2026 and beyond
     

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Appointed international judge for the Global, European, USA and UK Search Awards and Global Tech Awards for six plus years. 
See the for Judge's page for more detail.

Mentor and Investors

I’m an approved Enterprise Ireland mentor, supporting early-stage Irish start-ups as they build scalable, international and investment-ready businesses. Since 2016, I’ve mentored 20+ start-ups, advising on go-to-market strategy, product positioning and growth readiness.
 

I’m also an angel investor, supporting early-stage Irish-founded companies and contributing commercial and go-to-market perspective post-investment.

Education

I hold two first-class honours postgraduate qualifications:

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Web Technologies from the National College of Ireland

 

Post grad in Digital Marketing from the Digital Marketing Institute

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Aoife McIlraith founder Luminosity Digital Agency. Image is official head shot of Aoife. She is standing, leaning of a table with her arms crossed over and elbows on the table. Aoife is wearing a purple sweat shirt with Luminosity Digital logo in white on right side. Aoife has blond curly hair and blue eyes.
Aoife McIlraith offical head shot corporate. Founder of Speakerlineup.com. Image shows Aoife McIlraith standing slightly side ways wearing baby blue silt button donw shirt and high waisted vintage Dolce and Gabbanna tailord pin striped trousers. Her hands and her the pockets with thumbs out with orange nail varnish. She has blond curly hair and blue eyes. Back ground of image is cream.

Offical Images

Aoife McIlraith offical head shot PNG image in color. Blond curly hair, blue eyes wearing a dark blue crew neck top.
Aoife McIlraith offical head shot. Founder of Luminosity Digital Agency. Image shows Aoife standig in from of a table with her arms out holding hte table edges. Aoife is wearing a purple sweat shirt with Luminsoity Digital logo in white on right side. Aoife has blond curly hair and blue eyes.
Aoife McIlraith offical head shot PNG image in black and white.
Aoife McIlraith offical corporate picutre. Founder Luminosity Digital Agency. Image is offical head shot of Aoife McIlraith. She is seated on a high stool wearing a long orange dress wit capped sleeves and mid lenght. Her arms are crossed below chest. Her head is tilted slighted down to the left, blond hair, blue eyes
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