Aoife McIlraith
Bio

Senior Global Marketing Leader | Industry Speaker | Community Founder

Intro

I’ve spent over 20 years leading international marketing and go-to-market strategies for enterprise brands and tech companies.

Having spent so much of my career operating in multilingual and international environments, I’ve always loved the challenge of growing businesses across borders and building strong, collaborative teams.

Outside of my corporate roles, I stay active in the wider marketing world,

I speak at international events, judge major industry awards, and I’m the founder of searchmastermind.org, which is an invite-only network where senior digital leaders get together to share strategy.

Award Winning Marketer and Founder

Founder of Award winning platform Speakerlineup.com in 2025.

Named in top 20 Women making the biggest impact in tech in 2019.

Global Leadership & Scale

Over the last two decades, my focus has been on helping international brands and high-growth tech companies scale across borders.

Having spent so much of my career operating in multilingual and global environments, I’ve learned that successful expansion is rarely just about a strategy on paper, it relies completely on building strong, collaborative, and trusted teams across different cultures. I genuinely love the human side of leadership, whether that means mentoring a local marketing team or aligning global functions to work toward a shared commercial goal.

For me, the most rewarding part of driving large-scale growth is creating a collaborative environment where cross-border teams can actually thrive and do their best work.

Recent Advisory Work

After my enterprise roles, I spent a few years doing advisory work and helping founders and leadership teams fix their positioning and navigate shifting digital markets. I really enjoy the collaborative side of jumping in to solve complex business problems, but I've recently wrapped up those projects to focus on my next move—returning to a permanent, full-time corporate marketing leadership role.

Industry & Mentoring

Outside of my main roles, I stay active in the wider marketing world. I'm the founder of searchmastermind.org, which is an invite-only network where senior digital leaders get together to share strategy. Aside from running that, I regularly speak at international events, judge global industry awards, and spend time mentoring early-stage tech startups. For me, it's just a great way to stay connected to the community, build good professional relationships, and help newer teams get their marketing sorted.

International Speaker and
Industry Judge

I have been an international conference speaker on global search and digital marketing strategies for over ten years, presenting to audiences across Europe, America, and Asia. You can view some of my previous sessions and upcoming schedule over on my Speaker page.

Alongside speaking, I have spent the last six plus years serving as an international judge for major global programs including the Global, European, USA, and UK Search Awards, as well as the Global Tech Awards. You can find more details about my judging criteria and past panels on my Judge's page.

Mentor and Investors

Supporting the next generation of businesses is something I care a lot about. I am an approved Enterprise Ireland mentor, and since 2016 I have mentored over 20 early-stage Irish startups to help them build scalable, investment-ready businesses by getting their product positioning and go-to-market strategies right.

I also act as an angel investor for early-stage, Irish-founded companies. Beyond the financial investment, I really enjoy staying involved and contributing a practical, commercial perspective to help these newer teams scale internationally.